Tim Ash

Digital Marketing & Evolutionary Psychology
Picture of Tim Ash
  • International keynote speaker
  • Bestselling author of three books
  • Marketing advisor and trainer

About Tim Ash

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of "Unleash Your Primal Brain" and "Landing Page  Optimization" (with over 50,000 copies sold worldwide and translated into six languages).

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer to Watch.

He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.

For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).

Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective.

Unleashing The Primal Brain – Neuromarketing Masterclass

Unleashing The Primal Brain – Neuromarketing Masterclass

People don’t make “rational” decisions!

Our brains evolved to help us survive. Get a deep understanding of the evolutionary pressures and older parts of the brain which are really in charge of our behaviors.

Learn how to influence the unconscious mind to persuade people, and skyrocket your marketing effectiveness!

What you will learn:

  • Why you really have three brains, and which ones are really in charge
  • Why doing nothing is often the most powerful option
  • How to limit choice overload and focus on the desired outcome
  • Why fear and loss are powerful motivators
  • How to maximize value by framing and anchoring your offer
  • The power of free offers and structuring your pricing for maximum impact
  • Why giving people a “taste” will increase their commitment

Apply powerful neuromarketing principles to your own situation through interactive exercises and group discussions.

Introduction to Conversion Rate Optimization – A Masterclass

Introduction to Conversion Rate Optimization – A Masterclass

How much money are you losing with poorly performing websites and landing pages?

Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO). Noted digital marketing expert and SiteTuners CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Who Should Attend:

  • CMO’s
  • Marketing directors
  • Online media buyers
  • Webmasters & web designers
  • SEO & PPC specialists

What You Will Learn:

  • An overview of conversion rate optimization
  • How to uncover the Seven Deadly Sins of Landing Pages
  • How to segmenting your online audience into mission-critical roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • A process for creating user-centered websites
Ecommerce Conversion Masterclass

Ecommerce Conversion Masterclass

Join digital marketing expert Tim Ash in this fast paced crash course in optimizing your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.

What you will learn:
  • Interactive rapid-fire live reviews of attendee eCommerce websites
  • Mistakes to avoid on key pages: homepage, search results, category, product detail, and checkout
  • Mobile eCommerce challenges and how to approach them
  • How to structure your categories and products selection to maximize sales
  • Effective abandonment recovery techniques for shopping carts
  • Supporting the full customer journey with marketing automation
  • Personalization and one-on-one experiences
  • Offline and call-center follow-ups to amplify sales
  • How to use data append to create look-alike audiences
  • Driving effective traffic with programmatic media buying and retargeting

Tim personally guarantees that you will be overloaded with actionable take-aways that will pay for themselves many times over!