Over the past 16 years, Pete has been at the forefront of the digital and social revolution, creating and telling brands’ stories. A Marketing Director, Brand Leader and Creative Director, he has worked both sides of the divide at agency groups Omnicom, WPP and IPG Mediabrands and with top UK brands – from Peaky Blinders, Big Brother and MasterChef at Endemol Shine UK, to Waitrose, Renault Dacia, Comic Relief, Cheapflights, Specsavers and generation-defining entertainment platforms Habbo Hotel and BLAST esports entertainment.
An award-winning marketer and digital-social-content leader, Pete connects brands with audiences and drives fast valuable growth.
From Mexico and the USA to UK, Greece, Hungary, Cyprus, and beyond, Pete brings a unique mix of energy, wit, forward-thinking techniques, and inspiring examples to his keynotes. Whether it’s how to create a social brand, putting the human first in CX, how to tell stories in a social age, defining influence and introducing influencer programs or how to become a viewer-driven digital creative genius, audiences love his practical strategies that can make an instant impact.
Pete is also a dedicated value and CSR consultant, helping businesses find purpose and how to deliver on their promises. He has a particular passion for sustainability, animal advocacy, positive mental health, and creating opportunities for all.