How do you define culture in your business? And-most importantly- how do you describe it when it comes to recruiting people? Do you go for cliches like “we are fun” or “we work in a fast-pace environment" or do you opt for a more detailed description to let people know precisely what they should expect when working with you? Fellow Sherpa and Employer Brand Leader Charlotte Marshall recently penned an article explaining why it is important for both the business and the employees to have a clear picture of what “culture” means and what it entails.
How disruptive is your Advertising? What do you do to stand out? When it comes to selling our brand -or our client’s work for that matter- we tend to shy out and play it safe. Thankfully, creativity is a lush garden and once you decide to go bold, the possibilities are endless and not as risky as you may think. Fellow Sherpa and Structured Creative Thinking Leader Yonathan Dominitz is here to share some tips with you and gently push you to a more disruptive way of thinking.
As we are drawing closer to the end of another year, we have asked our Sherpas to share their top tips for 2022 with you all. In the following weeks we’ll release a Whitepaper with tips, traps to avoid and insights that will help you and your business grow. In the meantime, here is a little appetizer for you: E-commerce experts Karl Gillis and Els Aerts, who will present our upcoming e-commerce masterclass trilogy in January, reveal what hinders and undermines online purchases and transactions. Drum roll!
From price relativity, to anchoring and social proof, behavioural scientist Richard Shotton picks ten techniques that have worked in practice for major brands, proving that behavioural science can help businesses increase their profit.
Is Brand Purpose too good to be true or do brands really have the potential to bring on change? If there is one person who can answer this question with precision, that would be Thomas Kolster, aka Mr. Goodvertising. Thomas has spent a great deal of his career helping various brands come up with sustainable strategies and find their purpose. He recently wrote this article, offering insights on how brands can avoid the pitfalls of purpose-led strategies and lead the way to change.
For many practitioners and clients influencer marketing looks like a big scary animal and it probably is sometimes. But what if it’s done right, by the right people? Fellow Sherpa Emma Wills, an Influencer Marketing Strategist, shares her own experience from the field and shows how Influencer Marketing can truly impact your business and create value for your audience.
Building a community of fans is equally important to building your brand per se. International Social Media & Marketing Trainer and fellow Sherpa, Teresa Heath-Wareing explains why and offers tips to help you start bringing your community together or -if you’ve already done so- make it more successful, popular and fruitful.
"Companies with an outdated employer brand are accelerating their lack of relevance and appeal, resulting in a loss of once loyal team members and an inability to attract new hires who can fill their shoes." Employer Brand Leader and fellow Sherpa, Bryan Adams offers advice for employers who find it hard to attract and retain talent in the post-pandemic era.
It's one thing to know in theory how to do something and a totally different thing to actually do it, and do it well. Growth Strategist and fellow Sherpa Ferdinand Goetzen explains the difference between 'learning' and 'training' and reveals the necessary skillset of a good marketer.